It seems to me that small businesses can take utilize customer intelligence more efficiently that their larger competitors if they would use the cloud to gather it….
Think of your sales and marketing process as a old analog clock with your Blog at twelve. That is where your sales and marketing starts with content that establishes your expertise and is of use to those who would do business with you if only they knew…
Next comes your social marketing activity which engages you with the communities with which you would do business and helps develop trust and leads people to your website where they can do business.
Next comes your email newsletters and digital personalized marketing campaigns which keeps in touch with existing customers and nurtures prospects.
If you have a retail business your next tick is mobile marketing where location based tools are used to pull in consumers who are in your neighborhood.
And finally before its blog time, again, it is time to analyze your results so you have reach big data; customer insights, sales reports, CRM, etc.
That is your cycle, keep it running and the revenue stream will keep flowing.